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Product Description:

Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.

Test Bank for Framework for Marketing Management 5th edition by Kotler and Keller

Test Bank for Framework for Marketing Management 5th edition by Kotler and Keller

Table of Contents:

Chapter 1.Understanding Marketing Management

Chapter 2. Defining Marketing for the Twenty-First Century

Chapter 3. Adapting Marketing to the New Economy

Chapter 4. Building Customer Satisfaction, Value, and Retention

Chapter 5. Winning Markets Through Strategic Planning, Implementation, and Control

Chapter 6. Understanding Markets, Market Demand, and the Marketing Environment

Chapter 7. Analyzing Consumer Markets and Buyer Behavior

Chapter 8. Analyzing Business Markets and Buyer Behavior

Chapter 9. Dealing with the Competition

Chapter 10. identifying Market Segments and Selecting Target Markets

Chapter 11-Developing, Positioning, and Differentiating Products Through the Life Cycle

Chapter 12-Setting Product and Brand Strategy

Chapter 13-Designing and Managing Services

Chapter 14-Designing Pricing Strategies and Programs

Chapter 15-Designing and Managing Value Networks and Marketing Channels

Chapter 16. Managing Retailing, Wholesaling, and Market Logistics

Chapter 17. Designing and Managing Integrated Marketing Communications

Chapter 18. Managing the Sales Force

Product details

Language: English
ISBN-10:  0132539306

ISBN-13:   978-0132539302        9780132539302

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Test Bank for Framework for Marketing Management 5th edition by Kotler and Keller