This is completed downloadable Test Bank for Essentials of Contemporary Advertising 2nd Edition by William Arens, David Schaefer, Michael Weigold

Instant Download Test Bank for Essentials of Contemporary Advertising 2nd Edition by William Arens, David Schaefer, Michael Weigold after payment

Click link below to view sample:

https://digitalcontentmarket.org/wp-content/uploads/2017/10/Test-Bank-for-Essentials-of-Contemporary-Advertising-2nd-Edition-by-Arens.pdf

Test Bank for Essentials of Contemporary Advertising 2nd Edition by Arens

Test Bank for Essentials of Contemporary Advertising 2nd Edition by Arens

Product description

Essentials of Contemporary Advertising, 2/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors’ goal is to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student’s "real life." This approach truly transcends the conceptual and propels students into an exciting and practical dimension.

Table of contents

Part 1: An Introduction to Advertising
Chapter 1

Advertising Yesterday, Today, and Tomorrow
Chapter 2 The Economic, Social, and Regulatory Aspects of Advertising
Chapter 3 The Business of Advertising

Part 2: Understanding the Target Audience
Chapter 4 Segmentation, Targeting, and the Marketing Mix
Chapter 5 Communication and Consumer Behavior
Part 3: The Planning Process
Chapter 6 Account Planning and Research
Chapter 7 Developing Marketing and Advertising Plans

Part 4: The Creative Process
Chapter 8 Creative Strategy and the Creative Process
Chapter 9 Creative Execution: Art and Copy
Chapter 10 Producing Ads for Print, Electronic, and Digital Media

Part 5: Reaching the Target Audience
Chapter 11 Print Advertising
Chapter 12 Electronic Media: Television and Radio
Chapter 13 Digital Interactive Media
Chapter 14 Out-of-Home, Direct-Mail, and Specialty Advertising

Part 6: Integrating Marketing Communications Elements
Chapter 15 Media Planning and Buying
Chapter 16 IMC: Direct Marketing, Personal Selling, and Sales Promotion
Chapter 17 IMC: Public Relations, Sponsorship, and Corporate Advertising

Product details

Language: English
ISBN-10: 0073380970
ISBN-13: 978-0073380971         9780073380971

See more

Test Bank for Psychological Consultation and Collaboration in School and Community Settings 6th Edition by Dougherty

Test bank for Child Health Nursing Partnering with Children and Families 2nd edition by Ball Bindler Cowen

You will be guided to the product download page immediately once you complete the payment.
If you have any questions, or would like a receive a sample chapter before your purchase, please contact us via email: support@digitalcontentmarket.org

People also search

Essentials of contemporary advertising 2nd edition

Essentials of contemporary advertising 2nd edition pdf

Essentials of contemporary advertising arens

Test Bank for Essentials of Contemporary Advertising 2nd Edition by Arens

Essentials of Contemporary Advertising 2nd Edition by Arens pdf download

Test Bank for Essentials of Contemporary Advertising 2nd Edition by Arens download free pdf

Instant Download Essentials of Contemporary Advertising 2nd Edition by Arens pdf, slide share

Save


Leave a Reply

Your email address will not be published.

Test Bank for Essentials of Contemporary Advertising 2nd Edition by Arens