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Product Description:

Dawn Iacobucci's MARKETING MANAGEMENT provides the material that first-year MBA students need to gain a mastery of core concepts in marketing management. Paired with cases, group work, and/or simulations, instructors have the ability to create a dynamic and engaging course. MARKETING MANAGEMENT reflects the dynamic environment facing today's marketers, helping them understand how an increasingly competitive global marketplace and the changes in technology affect the marketing decisions that managers must make.

Solution Manual for Marketing Management 1st edition by Iacobucci

Solution Manual for Marketing Management 1st edition by Iacobucci

Table of Contents:

1. Why Is Marketing Management Important?

2. Customer Behavior.

3. Segmentation.

4. Targeting.

5. Positioning.

6. Goods and Services.

7. Brands.

8. New Products.

9. Pricing.

10. Channels of Distribution and Logistics.

11. Advertising Messages and Marketing Communications.

12. Integrated Marketing Communications and Media Choices.

13. Social Media.

14. Customer Satisfaction and Customer Relationships.

15. Marketing Research Tools.

16. Marketing Strategy.

17. Marketing Plans.

Product details

Language: English
ISBN-10:  1285429958

ISBN-13:   978-1285429953                                  9781285429953

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Solution Manual for Marketing Management 1st edition by Iacobucci