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Product Description:

A Comprehensive, Practical Approach to Starting a Business

For fledgling entrepreneurs and business readers, Entrepreneurship: Starting and Operating A Small Businessuntangles the complex economic, financial, and professional considerations surrounding business ownership and operations.

In its Fourth EditionEntrepreneurship takes a critical look at contemporary entrepreneurial successes, allowing readers with a range of business interests to engage with and draw insight from the text. Balancing real-world case studies with thoughtful instruction, Entrepreneurship leads readers to develop their business plans step by step, at the end of each chapter. This approach allows readers to internalize different aspects of business ownership at a self-guided pace.

Solution Manual for Entrepreneurship Starting and Operating A Small Business 4th edition by Mariotti and Glackin

Solution Manual for Entrepreneurship Starting and Operating A Small Business 4th edition by Mariotti and Glackin

Table of Contents:

UNIT 1: Entrepreneurial Pathways

1. Entrepreneurs Recognize Opportunities

2. The Business Plan: Road Map to Success

Honest Tea Business Plan                

3. Creating Business from Opportunity

Case Study:Spanx

UNIT 2: Integrated Marketing

4. Exploring Your Market

5. Developing the Right Marketing Mix and Plan

6. Smart Selling and Effective Customer Service

Case Study:Kitchen Arts & Letters, Inc.

UNIT 3: Show Me the Money: Finding, Securing, and Managing It

7. Understanding and Managing Start-Up, Fixed, and Variable Costs

8. Using Financial Statements to Guide a Business

9. Cash Flow and Taxes

10. Financing Strategy & Tactics

Case Study: Lee’s Ice Cream

UNIT 4: Operating a Small Business Effectively       

11. Addressing Legal Issues and Managing Risk

12. Operating for Success

13. Management, Leadership, & Ethical Practices

Case Study: ONLC Training Centers

UNIT 5: Cashing in the Brand             

14. Franchising, Licensing, and Harvesting: Cashing in Your Brand

Case Study: Honest Tea      

Product details

Language: English
ISBN-10:   0133935604

ISBN-13:       978-0133935608                        9780133935608

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Solution Manual for Entrepreneurship Starting and Operating A Small Business 4th edition by Mariotti and Glackin