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Product description:

For courses in Business Communication.

The Ever-Changing Mold of Modern Business Communication

Business Communication Today continually demonstrates the inherent connection between recent technological developments and modern business practices. With each new edition, this text addresses the most essential changes in technology and how they impact the business world, while still addressing timeless business skills such as listening, presenting, and writing.

With a strong focus on mobile connectivity, the Thirteenth Edition is a highly integrated text that blends new topics such as social media in business seamlessly with more traditional entrepreneurial concepts. The flexible text is suitable for all readers seeking to master necessary skills for succeeding in the workplace. With a clear, fluid chapter organization that addresses, develops, and reviews major concepts, Business Communication Today instills crucial business skills readers will need to thrive in an office environment.

 

 

Table of contents:

Chapter 1. Professional Communication In A Digital, Social, Mobile World
Chapter 2. Collaboration, Interpersonal Communication, And Business Etiquette
Chapter 3. Communication Challenges In A Diverse, Global Marketplace
Chapter 4. Planning Business Messages
Chapter 5. Writing Business Messages
Chapter 6. Completing Business Messages
Chapter 7. Digital Media
Chapter 8. Social Media
Chapter 9. Visual Media
Chapter 10. Writing Routine And Positive Messages
Chapter 11. Writing Negative Messages
Chapter 12. Writing Persuasive Messages
Chapter 13. Finding, Evaluating, And Processing Information
Chapter 14. Planning Reports And Proposals
Chapter 15. Writing And Completing Reports And Proposals
Chapter 16. Developing Presentations In A Social Media Environment
Chapter 17. Enhancing Presentations With Slides And Other Visuals
Chapter 18. Building Careers And Writing Resumes
Chapter 19. Applying And Interviewing For Employment

Product detail:

ISBN-10: 0133867552
ISBN-13: 978-0133867558    9780133867558

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Solution Manual for Business Communication Today 13th Edition by Bovee Thill