Test Bank For Lesikars Business Communication Connecting in a Digital World 13th Edition by Rentz Lentz

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Product Description

This 13th edition of Lesikar's Business Communication: Connecting in a Digital World, by Kathryn Rentz, and Paula Lentz brings the contemporary perspective of two expert teachers to Ray Lesikar's classic textbook. Taking a unique problem-solving approach, it integrates current technologies and trends throughout, while maintaining an emphasis on the fundamentals: careful analysis of the communication problem, development of an audience-focused solution, and clear, correct use of language and visuals. Combined with abundant realistic examples, exercises, and cases, this approach makes Lesikar one of the most pedagogically effective books in the field.

Test Bank For Lesikars Business Communication Connecting in a Digital World 13th Edition by Rentz

Table of Contents

Part 1: Introduction
Chapter 1: Understanding Workplace Communication
Chapter 2: Communicating across Cultures

Part 2: Fundamentals of Business Writing
Chapter 3: Adapting Your Words to Your Readers
Chapter 4: Constructing Clear Sentences and Paragraphs
Chapter 5: Writing for a positive Effect

Part 3: Basic Patterns of Business Messages
Chapter 6: Choosing the Best Process and Forms
Chapter 7: Getting to the Point in Good - News and Neutral Messages
Chapter 8: Maintaining Goodwill in Bad - News Messages
Chapter 9: Making your case with Persuasive Message and Proposals
Chapter 10: Conducting a Winning Job Campaign

Part 4: Fundamentals of Report Writing
Chapter 11: Preparing Informative and Influential Business Reports
Chapter 12: Choosing the Right Type of Report
Chapter 13: Conducting Research for Decision Makers
Chapter 14: Using Visuals to Make Your Point

Part 5: Oral Forms of Business Communication
Chapter 15: Communicating Effectively in Meetings and Conversations
Chapter 16: Delivering Oral Reports and Business Speeches

Part 6: Elements of Professionalism - Technological Proficiency and Correctness
Chapter 17: Leveraging Technology for Better Writing
Chapter 18: Conveying Professionalism through Correctness

Appendix A: Corrections for the Self - Administered Diagnostics Test of Correctness
Appendix B: Physical Presentation of Letters, Memos and Reports
Appendix C: General Grading Symbols
Appendix D: Grading Codes and Checklists - Message and Reports
Appendix E: Documentation and the Bibliography

Product details

language: English
ISBN-10:      0073403210

ISBN-13:    978-0073403212                   9780073403212

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Test Bank For Lesikars Business Communication Connecting in a Digital World 13th Edition by Rentz Lentz